This unique visualization shows the B2B audience size's impact on ad channel strategy.
Regarding ad channels, the size of your audience is a significant factor.
When looking at B2B audiences, it's important to remember that many different types of businesses exist. Some have small teams and need to reach out to individual users; others have large groups and need to reach out to many people at once.
The size of your audience will impact how you choose your ad channel strategy for it to reach the correct number of people.