Want to know what clients get out of working with Right Percent? We’ve aggregated and analyzed client performance here.
Goals
At Right Percent, we partner with our clients to make their B2B advertising more profitable and more scalable. To do this, we:
Create and execute on ad strategies that reduce the cost of key client KPIs (like pipeline, product engagement, CAC, etc.)
Scale demand gen as much as possible within client KPI cost thresholds.
Therefore, our two goals are usually minimizing cost per conversion while maximizing budget and impact on pipeline.
Measurement
With those two goals in mind, we did an aggregated pull of all of our available client performance data where:
We’ve worked with the client for at least 3 months.
The client had ad spend running and existing conversion volume before we were onboarded (so we have before and after data).
We included all clients meeting these criteria in the dataset.
Results
After starting with Right Percent, the average client sees the following results:
A 46% decrease in cost per primary conversion. Primary conversions vary for all of our customers but can include closed won deals, various pipeline stages, PLG engagement metrics, qualified leads and more.
An 151% increase in monthly ad budgets. As clients see an improvement in ROI, they maximize impact on their businesses by scaling the newly effective channels.
Cost per conversion and budget improvement were statistically the same for our clients whether our team worked on Google, Facebook, LinkedIn or a mix.
Want to improve your B2B ad campaigns?
How did we get such dramatic results for clients? Most of our strategic and tactical recommendations can be found in our B2B ad education center. If you’re spending at least $50k on a B2B ad channel monthly, reach out to us for a free audit and we’ll go over the strategy and execution needed for your company to improve performance.