The caliber of leads is essential for any company's success in B2B marketing.
Receiving the good leads that are most likely to become paying clients is equally as important as getting a lot of leads.
Concentrating on the conversion event is one technique to raise the caliber of B2B leads.
The action that a potential lead takes to transform into a lead is known as the conversion event.
Anything from submitting a form on a landing page to participating in a webinar or downloading a whitepaper qualifies.
The type of leads a company generates might significantly change with the correct conversion event.
If you look at the above, Both of the B2B Facebook campaigns used the same targeting and the same creative asset, but Campaign B generated many more qualified leads because it only fired lead conversion events to Facebook if they met specific criteria.
