My top tips for mobile friendly Facebook video ads
Slide deck here in PDF format.
If your video ad isn’t mobile friendly, it’s a failure.
Here’s why:
When was the last time you watched an ad on Facebook?
Chances are, you watched it without the sound.
That’s the number one mistake people make.
80-90% of people are watching videos with no sound.
If you want to create a mobile-friendly Facebook video ad...
You need to capture their attention quickly and efficiently.
But it’s not sound that’s going to do that.
You have anywhere from 1 to 3 seconds to make an impression.
If you don’t, they keep scrolling.
And without sound, how will you be sure your B2B ads are landing?
A big visual headline, superimposed right at the start.
Start it off with something like, “Are you a business owner?”
You need them to stop and connect with the ad in those first 3 seconds.