B2B Resource Base

Should you copy a competitor’s ad strategy? I get asked this question frequently, and the answer is…

How much should you spend to test out paid ads as a growth strategy for a B2B company?

You used to create a paid ad, hope it performed well, and go about your day. Thankfully, it’s no longer like that. Here’s why…

If a potential client clicks on a white paper or eBook from us…What’s the next step? Here’s why I don’t just think of this content as a “free gift.”

If a potential client clicks on a white paper or eBook from us…What’s the next step? Here’s why I don’t just think of this content as a “free gift.”

One common mistake that happens when designing B2B ad creative is making the ad so slick it hides the main content.