How a client can grow through the right paid ad strategy

How much should you spend to test out paid ads as a growth strategy for a B2B company?

We usually recommend anywhere from 5 to 10 thousand in media spend the first month. This should tell you, within an order of magnitude, what kind of cost per conversion you’re looking at on FB.

Now, don’t just spend this and forget it.

You need to actively track what is and isn’t working. In the first $1000 of spend, how many leads/sign-ups do you have?

What are your results? What kind of leads are you getting?

Are they valuable signups?

This is the process we’ve found that works at Right Percent.

Though it’s easy and straightforward, it’s where a lot of clients fail.

You shouldn’t go from spending zero on paid ads to spending a million per month.

But, if you track your results carefully, you can scale in a way that makes everyone happy and comfortable.