How AI is changing paid advertising

Slide deck here in PDF format.

You used to create a paid ad, hope it performed well, and go about your day.

Thankfully, it’s no longer like that. Here’s why:

AI has completely changed paid ads.

Artificial intelligence is a brilliant computer that sits around all day learning people’s behaviors.

It ensures that an ad for commercial real estate isn’t showing up on someone’s page that only likes hairdressing.

AI saves you money because your ad is only being shown to people who actually want to see that ad.

But, think of AI as a starting spot.

While it will show your ad to the correct target audience, people who like things in your niche…

It won’t necessarily show it to a qualified audience.

What that means is that perhaps people who like the idea of commercial real estate may see it…

But they may not be able to afford it.

Therefore, rendering your paid media useless because it’s hitting the wrong demographic.

That’s where we come in.

At Right Percent, we add in deeper funnels that trick AI’s algorithm so you only get qualified people receiving the paid ad.

Because while AI is smart, it’s not always correct.

---> Have you found AI has changed your advertising lately?