Effective lead generation. How do you make it work for you?

Effective lead generation. How do you make it work for you?

Here are my 3 ABCs….

A: B2B-specific ad creative

Let’s break down a Facebook ad.

It has the main copy, the main visual, the visual headline, subhead and CTA.

The visual headline is top priority for lead gen.

IGNORE Facebook’s rule to avoid text in images: it doesn't exist anymore.

For B2B, make your offer text as large as possible to catch target leads’ attention.

60-70% of your ad performance comes from this text.

B: Audience/conversion signals

How do you build an audience? Make a lookalike from a qualified seed.

FB will find an audience of X million people that look like the 1000 you uploaded.

It’s like magic. The AI can do this much faster and easier than you can.

C: Funnel sales optimization

Finally, how do you close paid social deals?

Maybe your sales team is used to closing warm inbound leads…

But a FB lead just heard of you and filled out the form.

Your sales rep often has to remind them what your company does.

Your conversion rate also improves if you call them more quickly.

Bonus tip: ask qualifying questions in the form to send your reps more qualified leads.

---> What do you find works best for effective lead generation?