Should your organization be more sales led or more marketing led?

Should your organization be more sales-led or more marketing led?

The answer: It depends.

If you look at the above's visualization, you can see that if your target audience is a small business enterprise (SMB), you may want to focus on Product Led Growth (PLG) or a bottom-up marketing approach.

But if your target audience is a large corporation with a lot of resources at your disposal, then it makes sense to invest some time into sales efforts.

To gain more insight, read more here: Sales-Led Growth vs Product-Led Growth