4 Key Levers to Beat Paid Marketing Goals

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B marketers can improve paid media outcomes through four key levers.

1) Explore new ad channels to reach untapped audiences.

2) Develop compelling offers to boost conversions.

3) Systematize ad creative and copy production for efficiency and consistency.

4) Test novel conversion events to ensure you’re optimizing for the metrics that truly drive revenue.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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