4 Key Levers to Improve Lead Quality

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B advertisers can pull four key levers to boost lead quality:

1) Craft creative that prompts qualified prospects to self-select.

2) Optimize for conversion events linked to real revenue.

3) Promote content that resonates with high-intent users.

4) Tighten audience or keyword targeting for a more focused reach.

By fine-tuning each lever, you attract better leads,and save on costly unqualified clicks.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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