B2B Audience Size Impacts Ad Channel Strategy

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B audience size dictates your ad channel strategy. Google Ads effectively reaches everyone from freelancers to enterprise executives. For mass-market appeal of solopreneurs to SMBs, platforms like TikTok and Facebook expand reach, while LinkedIn excels at targeting Fortune SMBs to 500 decision-makers. Matching each segment to its ideal channel delivers consistent, cost-effective results.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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