Improve B2B Lead Quality with the Right Conversion Event

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B lead quality hinges on picking the right conversion event. In these two otherwise identical Facebook campaigns, the one that only counted leads meeting specific criteria drastically increased qualified lead volume and cut the cost per high-quality lead by over 75%. By signaling to Facebook exactly which leads matter, you empower the algorithm to optimize for true business outcomes.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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