The Virtuous Cycle of B2B Online Advertising

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B advertising can become a “virtuous cycle” when you pick a revenue-aligned conversion event, deploy creative that attracts real buyers, and gather at least 30–50 conversion events per week. These signals train the AI to target higher-value prospects, steadily lowering costs as you scale your campaigns.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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