Why Formal Ad Test Tracking Spreadsheets Don't Work

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

Most B2B ad tests never gather enough data to matter—in fact, about 10% of them typically drive 90% of your revenue. That means long “test measurement” spreadsheets rarely add value. Instead, focus on the big wins (and the key failures) in a concise quarterly report. This streamlined approach keeps your team aligned and frees up time to optimize campaigns that truly move the needle either because your audience is responding, the algorithm is responding,or a mix of

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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