The Formula for a Successful B2B Ad Campaign

Published

January 24, 2023

Updated

Kevin Lord Barry

Co-Founder, Right Percent

B2B ad campaigns succeed when you test fresh offers, position them in multiple ways (with targeted copy and creative), and optimize for a conversion event that signals future revenue. From there, measure performance and adjust. By systematically iterating on your offers, messaging, and metrics, you create a formula for sustainable growth.

Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

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